To make it simple, digital marketing is nothing but marketing of any product or service done via internet. It is a kind of “new-age” marketing technique which is different from the conventional or traditional systems of marketing. It is different from traditional marketing due to the fact that digital marketing offers the advantage of monitoring the entire aspects related to your marketing strategy. And of course this monitoring can be accomplished in a real time basis.
Nowadays, people spend a considerable amount of time over the internet. The boom of social networking websites in recent years has attracted more and more people to their desktops, laptops and mobile devices acheter des likes. According to recent surveys, it is estimated that an active Facebook user spends an hour on Facebook each day on an average. People nowadays spend more time on internet compared to the past decade. Internet has become an indispensable part of the lives of many. Digital marketing too exploits this situation to the maximum.
Digital marketing techniques are implemented via many means. These techniques make use of search engines like Google, Yahoo, Bing and also adopts methods like email marketing, creating websites, banners etc.
In my opinion everyone should invest in a network marketing business because it’s one of only industries where you can earn residual income. With that being said, network marketing is unlike any other industry and some people who get into don’t understand how it works.
If you are working in corporate America you can pretty much garner a check while doing the bare minimum of work as long as you stay under the radar.
If you are given more responsibility, whether you want it or not, you have to rise to the occasion no matter how uncomfortable that new responsibility is, otherwise you don’t get paid.
The caveat in MLM is that people quit as soon as it gets too hot or when they meet with the slightest resistance within or outside of themselves. You see, there’s no substantial risk in quitting an MLM business like there is with a 9 to 5.
The cost is relatively low with an entry fee of anywhere from fifty bucks to a thousand dollars, which is chump changes in comparison to your traditional business model which can run you hundreds of thousands of dollars to start it up and keep it running.
However the truth of the matter is, in order to be successful you are going to have to do things that are out of your comfort zone.
Since you’re not getting a regular paycheck like an employee, it is the norm to see many people give up on their dreams of owning a business and run the other way. They therefore fail before they even get started.
Digital marketing means the promotion of products and brands using all means of electronic devices like personal computers, tablets, smart phones and cell phones etc. This is an effective approach to reach a large mass of target audience and to gain their valuable trust. Digital Marketing includes different ways where the merchant can choose one or more ways to interact with people. It gives an opportunity to run and analyze marketing campaigns in real-time and understand what’s fetching potential outcome.
Digital marketing is even cost-effective and increases ROI since it helps to interact directly with the target audience giving them comprehensive information about product or brand anytime and anywhere. It is the quick and feasible way to build brand name and reputation in market. Effective results can be achieved using following components of Digital Marketing.
Search Engine Optimization – SEO (Search Engine Optimization) is the process of improving visibility of a website free of cost in a search engine by adding search engine friendly elements in it. The search engine result pages (SERPs) for a search term are called organic results. Search engines like Google, Bing, Yahoo and MSN prefers relevant optimized websites to display for any search term.
Social Media Marketing – It is the process of engaging people through social media networks like Facebook, Twitter, G+, LinkedIn and Instagram etc. According to Comscore, online social networking activity accounts for 25.2 percent of all online minutes in India. This provides you an opportunity to reach more than one-fourth of internet users and updating them about your latest offers and new products launched.
Search Engine Marketing – It encompasses both paid and unpaid methods to increase the visibility of the website. Paid method refers to pay-per-click where search engine charges for every single click leading the user to your website and unpaid methods refers to organic results achieved by search engine optimization. A survey posted at Search Engine Watch reveals that SEM the most effective acquisition channel for 85% of retailers.
Email marketing – Sending a commercial message or newsletter directly to the customer’s inbox through an email is called email marketing. Emails are sent to the prospective customers, previous customers and the current customers to encourage customer loyalty and repeat business. A global data posted by The Madison Logic Company in April 2014 states that 122 billion emails are sent every hour.