Linking and Backlinks – Or, How to Get Great Google Page Ranking!

Getting many links pointing back to your site (i.e. “backlinks”) is the single most important endeavor you should engage in once you’ve got your website built. The popularity of your site (driven by it’s ranking on Google and the other search engines) is determined, in large measure, by the quantity and quality of the links pointing back to it. Without backlinks, your site is like an uncharted island, lost among countless other uncharted islands (other websites in the same niche), and then in turn lost in a far greater and vast ocean (the Internet itself).

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So what exactly are backlinks and how do you get them?

In short, backlinks are any and every link out there online that points back to your website. For example, when you create a profile online, it may ask you for your website address (URL) how to do backlinks seo. By entering it, you’re linking to your site. That is, you’ve created a backlink.

There are many, many different ways to get backlinks — and indeed, Google likes to see a wide variety of links appearing more or less randomly. This appears more “natural” to the search engine. Backlinks can come from social bookmarking sites (like Digg, Stumble-upon, Technorati, etc.), articles, videos, slide shows and other content, social media (Twitter, Facebook,etc.), RSS feeds and more.

Consistency is also important. You don’t have to do the same amount of linking everyday in order to achieve good Google page ranking, but it shouldn’t happen in huge bursts of activity followed by long periods of inactivity. If at all possible, try to make link building a regular activity — but at the same time a non-mechanical one.

Now you may be wondering: How many backlinks are needed to get your site on page one of the Google search results — or better still, to number one on page one? Unfortunately, that is a difficult question to answer.

First, the number of links that you need depends on the competition for the keyword phrase in question. For instance, if you were going after “make money online,” I can guarantee you the competition is very, very stiff, with dozens or even scores of serious contenders fighting over the top spots — and thousands more who would like to be there. In highly competitive markets, the top sites can literally have thousands of backlinks.

Second, it is not just about raw number of backlinks alone. All other things being equal, 100 backlinks are better than 10. But alas — things are not always equal. Backlinks can vary in quality, so quantity alone is not the answer. In fact, one backlink from a highly-respected property such as a.edu or.gov site can be worth literally hundreds of lower quality links.

Quality linking sites can actually pass along a bit of their own prestige through the links, thereby elevating the reputation of the linked-to site. At end of the day, this equals a great Google page ranking, which in turn means more targeted traffic and better results (options, site activity, profits, etc.)..

Fortunately, it’s generally held that low-quality links cannot harm you. Every link is “good” in this sense. But low-quality links won’t help you much, either. That’s why it’s important to have both quality and quantity in your linking strategy!

As you can probably see, the subject of linking and backlinks is a complex one. The details are far beyond the scope of this introductory article. But to come back to our mythic “lost isle” once again, it’s safe to say this: If your site is languishing or “lost at sea,” the odds are it doesn’t have enough backlinks.

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